Sales of electric vehicles (EVs) in Europe's biggest auto market are growing but progress has been patchy, and the government and the struggling auto sector are keen to speed up the shift.
The previous government scrapped an earlier subsidy scheme in 2023 due to a budget crisis, prompting a collapse in EV sales, although they have been recovering in recent times.
The new programme "helps the environment, the automotive industry, and in particular families who otherwise couldn't afford a new, environmentally friendly car," said Environment Minister Carsten Schneider.
Private households with a taxable income of no more than 80,000 euros ($93,000) will be eligible for subsidies, Schneider announced.
Car buyers can apply for the support from May, which will apply to EVs registered from the start of 2026, he said.
Fully electric cars are eligible for a subsidy of at least 3,000 euros. Plug-in hybrids and cars with range extenders -- in which a small combustion engine can charge the battery -- are covered by a basic subsidy of 1,500 euros.
There are extra subsidies for families with children as well as households on lower incomes.
The IG Metall union, which represents many auto sector workers, welcomed the scheme as an "an important step in the right direction".
The VDA auto industry group said the programme will "support the success of e-mobility in Germany" although it urged other steps, such as improving charging infrastructure.
But the group Environmental Action Germany voiced criticism, especially of subsidies for plug-in hybrids, which it said "offer hardly any climate benefits" over combustion engine cars.
"The government is still failing to implement effective climate protection policies in the transport sector," said the group's chief Juergen Resch.
German carmakers -- already struggling with slowing sales and fierce competition -- desperately need electric sales to rise as they invested hugely in the EV shift and also face strict new European environmental rules.
Though the European Union in December proposed scrapping a planned 2035 ban on new combustion-engine vehicles, carmakers would still face having to cut emissions by 90 percent from 2021 levels under its latest plan.
After plunging in 2024 following the end of the last subsidy programme, German EV sales rebounded in 2025 and represented almost a fifth of all new cars sold.
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