In the most recent action to fend off imitators of its famous crocodile logo, Lacoste filed suits against two garment factories and a department store at the Beijing No. 1 Intermediate People's Court Monday, the China Daily said.

The same court is already handling two other lawsuits submitted by Lacoste, including one against the trademark appraisal committee of the State Administration for Industry and Commerce.

Last May, the committee reaffirmed the Singaporean Cartelo's trademark registration of its character and crocodile logo, holding that the trademark of Cartelo was "obviously different" from that of Lacoste, the newspaper said.

Lacoste rejected that decision and sued the committee at the Beijing No. 1 Intermediate People's Court, according to the report.

The French company held that as it had registered its crocodile logo in 1983 and the logo applied later by Cartelo was similar to that of Lacoste, the committee should not authorize registration of the Singaporean trademark.

Flawed protection of intellectual property rights in China is a constant top concern among foreign companies, especially producers of luxury items whose main asset is the exclusivity of their brand.

In November last year, Chanel, Prada, Burberry, Louis Vuitton and Gucci sued a busy Beijing tourist market and asked for 2.5 million yuan (312,000 dollars) in compensation for alleged sales of fake copies of their products.

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