Energy News  
California legislators back Google-Yahoo online ad deal

by Staff Writers
San Francisco (AFP) Sept 30, 2008
Eleven California state political leaders are urging US regulators not to interfere with a proposed online advertising tie-up between Google and Yahoo.

The legislators, from the state where both the Internet titans are based, signed a letter warning US Attorney Michael Mukasey that Internet market growth and innovation "could be stifled" by blocking the Google-Yahoo alliance.

"We are deeply concerned that the Department of Justice may be considering a preemptive lawsuit to block Yahoo's non-exclusive online advertising agreement with Google," they said in the letter.

"If such action were taken, we believe such an unprecedented suit could detrimentally affect the online advertising market and e-commerce."

The deal lets Google use its online advertising expertise alongside the Yahoo search engine. Because it is not a merger, the alliance does not combine the companies' shares of the online ad market, the politicians argue.

Microsoft senior vice president and general counsel Brad Smith stands behind a scathing assessment of the tie-up, saying it would crimp competition and give Google "unprecedented" control of the gateway to the Internet.

Google and Yahoo defend the alliance as positive for consumers and businesses, but Smith maintains the tie-up would give Google "an unprecedented level of control over advertising for search on the Internet -- up to 90 percent potentially of all search ads."

"That's just plain wrong," Yahoo president Sue Decker wrote Friday in an online posting titled `Myth busting and the Yahoo-Google agreement.'

"It's simply a contract that gives Yahoo the right, but no obligation, to show Google AdSense ads on Yahoo's own network."

The campaigning legislators agree with Decker, saying in their letter that such non-exclusive agreements are "standard" among Internet companies.

The World Association of Newspapers (WAN) came out two weeks ago against the Yahoo-Google ad alliance, saying it "strenuously opposes" a deal it thinks will harm competition in the online ad market.

Along with US anti-trust watchdogs, the European Union's top competition regulator has opened an investigation into the proposed online advertising tie-up.

"This is an agreement between two of the major players on the Internet; clearly we are being prudent" in opening the probe, said Jonathan Todd, spokesman for EU Competition Commissioner Neelie Kroes.

"We don't know whether there is a problem; we are looking at it in case there is," he said of the preliminary investigation that was launched in July.

Google and Yahoo say the deal is limited to Web properties in the United States and Canada, but Google has said there is potential to extend it to other parts of the world.

Paris-based WAN is asking competition authorities in both North America and Europe to block the advertising deal on anti-competitive grounds.

Community
Email This Article
Comment On This Article

Share This Article With Planet Earth
del.icio.usdel.icio.us DiggDigg RedditReddit
YahooMyWebYahooMyWeb GoogleGoogle FacebookFacebook



Related Links
Satellite-based Internet technologies



Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News


Internet pop-up "scareware purveyors" sued
San Francisco (AFP) Sept 30, 2008
Microsoft and Washington state's top prosecutor have filed a lawsuit to stop "scareware purveyors" that trick people with pop-up messages claiming computers need critical repairs.







  • US Study On Energy-Saving Technologies For Buildings
  • Potential Review Of Impacts Of California Ethanol Requirements For Gasoline
  • Ecologists Allay Fears For Farmland Birds From Wind Turbines
  • Foam Reactor Is Ten Times More Energy Efficient

  • US-India nuclear pact heads for final hurdle
  • Iran drops IAEA seat nomination for Syria
  • Strong support for India nuclear deal: US
  • India ends nuclear outcast status with French atomic deal

  • On Rocky Mountain Beetle Kill Could Impact Regional Air Quality
  • An Explanation For Night-Shining Clouds At The Edge Of Space
  • Seabird Ammonia Emissions Contribute To Atmospheric Acidity
  • New Clues To Air Circulation In The Atmosphere

  • Wetlands Restoration Not A Panacea For Louisiana Coast
  • Campaign Launched To Re-Forest America
  • Stressed trees release aspirin compound, may communicate : study
  • Oil Palm Plantations Are No Substitute For Tropical Rainforests

  • China's Hu demands action as milk tests find melamine
  • SKorea says tonnes of unsafe Chinese herbal medicine destroyed
  • Green Coffee-Growing Practices Buffer Climate-Change Impacts
  • Advance Offers Revolution In Food Safety Testing

  • Nissan uses bumblebee power in new car technology
  • Reducing Work Commutes Not Easy In Some Cities
  • Device Which Uses Electrical Field Could Boost Gas Efficiency
  • Toyota says curbing production in China

  • Researchers Scientists Perform High Altitude Experiments
  • Airbus expecting 'large' China order by early 2009: CEO
  • Airbus globalises production with China plant
  • Safer Skies For The Flying Public



  • The content herein, unless otherwise known to be public domain, are Copyright 1995-2007 - SpaceDaily.AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement