. Energy News .




.
INTERNET SPACE
Americans not fans of online targeted ads: survey
by Staff Writers
Washington (AFP) March 9, 2012


Most Americans are satisfied with their Internet search engines but they are not fans of targeted advertising, seeing it as an invasion of privacy, according to a survey published on Friday.

The survey by the Pew Internet & American Life Project also found that the vast majority of Internet search users -- 83 percent -- use Google, up from 47 percent in 2004.

Just six percent of those surveyed said they use Yahoo! search the most often, down from 26 percent in 2004. Three percent said they use Microsoft's Bing search engine.

While 91 percent of those surveyed said they find the information they are looking for all of the time or most of the time, a majority of Internet users frown on targeted advertising or personalized search results.

Sixty-eight percent of those surveyed said they are "not okay" with targeted advertising because they do not like having their online behavior tracked and analyzed.

Twenty-eight percent said they do not have a problem with it because it means they see ads and information about things they are interested in.

Seventy-three percent said they would not be okay with a search engine keeping track of their searches and using that information to personalize future search results because they see it as an invasion of privacy.

Twenty-three percent were okay with the practice.

Sixty-five percent said it is a bad thing if a search engine collects information about their searches and then used it to rank future search results, because it may limit what results they see.

Twenty-nine percent said they are OK with the practice because it provides search results that are more relevant.

"Search engines are increasingly important to people in their navigation of information spaces, but users are generally uncomfortable with the idea of their search histories being used to target information to them," said Kristen Purcell, the author of the report.

"A clear majority of searchers say that they feel that search engines keeping track of search history is an invasion of privacy, and they also worry about their search results being limited to what's deemed relevant to them," Purcell said.

The release of the Pew report comes amid a debate over privacy online and changes by Google, which makes most of its money from search-related ads, to its privacy policies and data-collection methods.

The survey of 2,253 adults was conducted between January 20 and February 19 and has a margin of error of plus or minus two percentage points.

Related Links
Satellite-based Internet technologies




.
.
Get Our Free Newsletters Via Email
...
Buy Advertising Editorial Enquiries






.

. Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle



INTERNET SPACE
German Internet community cries foul over Google news law
Hanover, Germany (AFP) March 8, 2012
Germany's Internet community, gathered at the world's biggest high-tech fair, was up in arms Thursday at a draft law forcing Google and other similar sites to pay media firms for content. "This draft is completely backward," fumed Bernhard Rohleder, director general of Bitkom, the German federation representing high-tech industries. "We understand that media firms are looking for new way ... read more


INTERNET SPACE
ORNL-led team advances science of carbon accounting

Brazil's MPX to appeal court's rejection of power plant

$137B needed for Europe grid upgrades

Panel backs carbon allowance 'set-asides'

INTERNET SPACE
Overcoming the energy squeeze

Nanotrees harvest the sun's energy to turn water into hydrogen fuel

Spanish king steps into Argentine YPF row

"We need energy storage for the energy revolution"

INTERNET SPACE
Raytheon to Supply Wind Turbine Mitigation Technology to the Netherlands Ministry of Defence

Mongolia to tap wind power

Yorkshire officials OK Hull turbine plant

Wind farm on hold over bald eagle concerns

INTERNET SPACE
NIST measurements may help optimize organic solar cells

SunMaxx Solar Launches New Solar Grade Glycol XT

Community Solar Garden Planned For Poudre Valley REA

Concentrating Solar Power Alliance Launched

INTERNET SPACE
Vietnam forges ahead with nuclear power

US orders post-Fukushima nuclear safety upgrades

Japan cabinet was warned of Fukushima meltdown

No meltdown for nuclear after Fukushima

INTERNET SPACE
Advanced Biofuels Industry Leaders Urge US Congressional Leaders to Extend Critical Tax Provisions

The Future of Ethanol - Brazilian and US Perspectives

For Lower Gasoline Prices, We Need E100 Engines, Not the Keystone XL Pipeline

Scania Switches to Fossil-Free Fuel in Internal Transport Services

INTERNET SPACE
Three for Tiangong

China hopes to send Long March-5 rocket into space in 2014

Upgraded carrier rocket ready for China's first manned space docking

Long March 7 carrier rocket to lift off in five years

INTERNET SPACE
Genetics of endangered African monkey suggest troubles from warming climate

Poland to nix EU's 2050 climate targets: report

Spain wilts in driest winter for 70 years

Warming threatens ice hockey in Canada: study


Memory Foam Mattress Review

Newsletters :: SpaceDaily Express :: SpaceWar Express :: TerraDaily Express :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News

.

The content herein, unless otherwise known to be public domain, are Copyright 1995-2012 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement