The campaign reaches consumers when traffic hassles are top-of-mind, while tuned into local TV or online traffic reports.

XM NavTraffic is the nation's leading real-time traffic information service, combining up-to-the-minute information on accidents and incidents with the ability to reroute drivers around trouble spots as displayed on a vehicle's navigation system screen.

XM's automotive partners recognize the time and fuel saving capabilities of the service, and are rapidly expanding XM NavTraffic availability into more than 40 vehicles in the 2009 vehicle model year.

"XM NavTraffic literally helps drivers 'Get There Faster,'" said Jeff Curry, XM's Vice President of Automotive Marketing.

"XM is pleased to launch our first-ever XM NavTraffic ad campaign, which supports the efforts of many of our automotive partners who have already been touting the fuel- and time- saving benefits of the service in their own advertising."

The campaign, with the tagline "Get There Faster," launches with three 10- second television spots that use XM's signature line art animation that originated with XM's creative agency, Lowe New York. The TV spots portray drivers in their cars listening to XM's commercial-free music channels, and using their XM NavTraffic service to find an alternate, quicker route to their destination.

The spots were developed by local Washington, D.C. creative shop Brand-Aid, working closely with XM's in-house creative services. The animation was produced by J. J. Sedelmaier Productions, acclaimed for Saturday Night Live's "Saturday TV Funhouse" and award-winning commercials for major brands.

The spots debut on Monday, May 19 in more than 30 major markets, adjacent to local TV traffic reports in morning and evening local news.

In addition to television spots, the campaign will also include online advertising and billboard placements in high-traffic locations. XM's OEM partners Nissan, Infiniti and Lexus have highlighted NavTraffic in recent TV advertising promoting specific vehicles.

With traffic congestion costing Americans lost time, productivity and air quality as well as increased fuel consumption and cost, XM NavTraffic is a real solution that helps consumers "Get There Faster."

XM NavTraffic
XM NavTraffic, powered by NAVTEQ Traffic, is the nation's leading real- time traffic service, featuring comprehensive information and coast-to-coast updates every minute.

With availability in over 80 major North American markets, XM NavTraffic ensures that drivers have the most current and most detailed traffic and incident information at their fingertips, whether they're commuting or traveling.

XM NavTraffic feeds data on incidents, such as accidents and road construction, directly to a vehicle's GPS navigation system via XM's satellite and ground network.

The driver is alerted to these incidents through the navigation screen, allowing him or her to route around a jam before getting caught in traffic. Where available, XM NavTraffic provides real-time traffic information by using red, yellow and green color codes to indicate high, medium and low congestion levels.

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