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XM Satellite Radio And Starbucks Enter Into Marketing Alliance
Seattle WA (SPX) Aug 04, 2004 XM Satellite Radio and the Starbucks Coffee Company have entered into an exclusive, multi- year strategic marketing alliance. As part of the agreement, the "Starbucks Hear Music" channel, featuring music programming from Hear Music, the voice of music at Starbucks, will debut this fall for XM Radio's more than 2.1 million subscribers. Beginning in 2005, millions of Starbucks customers will be able to listen to the "Starbucks Hear Music" channel programming and be exposed to XM in more than 4,000 Starbucks locations nationwide. According to Hugh Panero, President and CEO, XM Satellite Radio, "XM's presence at Starbucks locations will greatly accelerate awareness of our popular satellite radio service. This is an exciting marketing alliance matching Starbucks, one of the world's best known and respected brands with a huge and loyal customer base, with XM Radio, one of the hottest entertainment products to launch in the last 20 years." "The Starbucks customer and the XM customer share similar lifestyles and music passions, and it is only natural that they share a latte and listen to music together." "XM Radio shares our passion for music, which has always been an integral part of the Starbucks music and entertainment experience," said Howard Schultz, Starbucks chairman. "Through the XM 'Starbucks Hear Music' channel, we will continue to build recognition of the Hear Music brand, which is an important building block in growing and extending the music experience at Starbucks." "We are thrilled to be working with XM as we both strive to bring innovation to the music industry in bold and unique ways," said Ken Lombard, president, Starbucks Entertainment. "Through the 'Starbucks Hear Music' channel on XM, people will be able to take the Starbucks music experience with them wherever they go, and millions of loyal Starbucks customers will be exposed to XM in our stores nationwide." Earlier this year, Starbucks opened the first Hear Music Coffeehouse in Santa Monica, California, giving customers the opportunity to create personalized CDs in about the time it takes to order a latte. Later this fall, Starbucks also plans to roll-out a CD burning service to select Starbucks Company-operated locations. Community Email This Article Comment On This Article Related Links XM Satellite Radio Starbucks Hear Music SpaceDaily Search SpaceDaily Subscribe To SpaceDaily Express The latest information about the Commercial Satellite Industry
Stratos Steps Closer To Xantic Acquisition
Bethesda MD (SPX) Jan 5, 2006Stratos Global recently announced it had taken a step closer toward the completion of the acquisition of Xantic, having received positive advice from the Works' Council in the Netherlands, and executed a definitive agreement to purchase Xantic from KPN and Telstra Corporation. |
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