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Westar Satellite Services And Helius Sign Strategic Alliance Agreement


Dallas TX (SPX) Aug 12, 2005
Westar Satellite Services and Helius have signed an agreement that will give companies and government agencies a revolutionary way to send high quality video streams to locations worldwide.

Using Helius' and Westar's technology, customers will be able to instantly and cost-effectively send training programs, advertisements, video news releases and product data to thousands of specific sites. Westar Satellite Services is a privately owned North Texas based satellite communications company.

"By combining our technology with Helius' technology, organizations ranging from retail companies to oil and gas businesses will be able to train staff, market products and promote their business," noted Rob Tannor, president and CEO of Westar Satellite Services.

"This system can send video to multiple sites and multiple monitors at each site, through either landlines or wireless, while displaying different content on each display. And the cost of the technology is so inexpensive that most any business can afford it."

Uniting Westar's and Helius' revolutionary hardware and software systems, organizations will be able to conduct remote training at facilities at the touch of a button. Using simple, easy-to-use computer tools, users can instantly display and update presentations for customers and employees. Every digital broadcast sent via the Westar technology is digitally encrypted, with conditional access to cement the file's security.

"We are very excited to work with Westar in the delivery of IP based broadcast services," said Ron Heinz, president and CEO of Helius Incorporated. "This agreement will deliver cutting-edge video-powered business solutions."

Additional applications for the technology include security and equipment monitoring, digital signage and video conferencing.

"One of the most intriguing applications for this technology is the retail environment," explained Tannor.

"By incorporating a monitor integrated with this system into a retail area such as blue jeans, a retailer can conduct product training and update employees about offers before the store opens. The broadcast can switch to the jean company's commercials, videos and latest promotions once the public enters. These crystal clear video broadcasts can vary with the time of day to target the changing customer demographics, or be instantly updated to reflect new sales."

Westar will begin offering the new service in the final quarter of 2005.

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