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Tiger Telematics Secures US Distribution Channels For Gizmondo Launch

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London, UK (SPX) Aug 09, 2004
Gizmondo Europe Ltd, subsidiary of Jacksonville, Florida-based, Tiger Telematics, announced last Friday (August 6) the signing of two Letters of Intent covering sales, account management and distribution of the Gizmondo device in USA, Canada and Mexico.

The two sales agencies are Redline Marketing, based in Minnesota, and Tartan Sales in Texas. The two groups will co-ordinate and apportion the agreements on a geographic and account basis.

"Our intention is to launch Gizmondo in the US in early 2005 and the timing of these agreements provides us with a valuable, six-month window of opportunity for pre-sale activities," says Carl Freer, Managing Director, Gizmondo Europe.

"It also enables us to be the first RISC device to display true 3D gaming and media, ultimately providing Gizmondo users with that 5-star gaming experience. The US introduction of the device will follow soon after the launch in the UK and Europe"

"Both Redline Marketing and Tartan Sales have vast experience in sales and account management of leading-edge consumer electronic products in the USA retail market. Jointly they have represented many large consumer electronics manufacturers," says Carl Freer.

"An announcement about American distribution was expected, of course. That said, it is very exciting that we're teaming up with the sales groups that have helped major players in the games industry reach millions of people through their network of retail partners."

Todd Harris, President of Tartan Sales, said: "We believe the fantastic quality of the Gizmondo will complement our existing product lines. We believe that the versatility of the device and the depth of our sales relationships, will help us to achieve our first year sales target goal, as stated in the agreement, of 400,000 plus units across the US."

Dave Arundel, President of Redline Marketing, stated: "We are ecstatic about the opportunity to market and distribute this multi-entertainer product in our focused area of northern USA and Canada. We believe that the unit sales targeted in our agreement of 400,000 units in North America is achievable in the first year of marketing the new product. We can't wait."

The Gizmondo device was enthusiastically received at the recent E3-Expo in Los Angeles. It is powered by Microsoft Windows CE.net platform, boasts a 2.8-inch TFT colour screen with a Samsung ARM900 400MHz processor and incorporates 64-bit graphics accelerator.

It provides cutting-edge gaming, multimedia messaging, a MP3 music player, Mpeg4 movie playing capability, a digital camera, and a GRPS network link to allow wide-area network gaming.

It also contains a GPS chip for location based services and it is equipped with Bluetooth for use in multi-player gaming.

Mike Carrender, CEO of Tiger Telematics, indicated that interest in the forthcoming multi-entertainment device was further underlined in the cover story of the June 21 edition of BusinessWeek, featuring convergence technologies and the principle movers and shakers in this innovative market.

According to BusinessWeek, convergence is likely to produce the biggest explosion of innovation since the dawn of the Internet and is also a fertile environment for start-ups with a competitive edge.

Tiger Telematics' CEO, Mike Carrender is mentioned and pictured with the caption, Tiger Telematics "can compete with the Sonys of the world".

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