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Thomson Extends Satellite Set-Top Box Agreement With DirectTV Latin America


Indianapolis IN (SPX) Sep 08, 2004
Thomson, a manufacturer of integrated solutions for the entertainment and media industries, Tuesday announced it has extended its agreement with DirectTV Latin America for the manufacture of digital set-top boxes that will deliver digital satellite television throughout all of DirectTV Latin America's service territories.

The agreement further reinforces Thomson's position as the worldwide leader in satellite set-top boxes and follows the global strategic supplier agreement signed between Thomson and News Corp in November 2003.

For the past year, Thomson has been targeting growth within the News Corp family of operators as a key corporate priority and recently announced satellite set-top box agreements with DirectTV, Sky Brasil and Sky Mexico.

Thomson will leverage its MPEG 2 product design and the expertise of DirectTV to deliver an advanced set-top box for DirectTV Latin America.

DirectTV Latin America is a multinational company owned by DirectTV Latin America Holdings, a subsidiary of The DirectTV Group, and Darlene Investments, an affiliate of the Cisneros Group of Companies.

The company was established on February 13, 1995, to provide the DirectTV service to Latin America and the Caribbean and deliver direct-to-home satellite television entertainment service to Latin America and the Caribbean.

DirectTV Latin America now covers 28 countries including Argentina, Brasil, Chile, Colombia, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Mexico, Nicaragua, Panama, Puerto Rico, Trinidad and Tobago, Uruguay, Venezuela and several Caribbean island nations.

DirectTV Latin America offers a large variety of channels and has greater coverage than any other direct-to-home service in Latin America and the Caribbean.

"We are pleased to be able to provide DirectTV Latin America with unique products that reflect our technology innovations and manufacturing expertise," commented Tim Saeger, Vice President, Americas Satellite, Thomson.

"This contract further solidifies Thomson's worldwide leadership position in developing satellite decoders for the delivery of home entertainment," he added.

"Thomson's leading role in providing DirectTV and DirectTV Latin America with the best receiver technology over the past 10 years made this an easy decision," stated Jacopo Bracco, Senior Vice President, DirectTV Latin America.

"We are eager to continue to provide our new and existing customers with a high quality home entertainment experience and believe that Thomson is the right technology partner to help us achieve this goal," he added.

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