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Sky Reaches Seven Million Subscriber Target Early

a stunning success in satellite TV

London - Oct 01, 2003
British Sky Broadcasting Group says it has already achieved its target of seven million direct-to-home ("DTH") satellite subscribers by the end of calendar year 2003, three months early.

At September 30, 2003, the number of DTH satellite subscribers in the UK and Ireland was 7,015,000. Since launching its digital service on October 1, 1998, Sky has migrated the whole of its analogue subscriber base to digital and doubled the size of its DTH subscriber base.

As previously announced, BskyB's key operational targets for the medium term are: to reach eight million DTH subscribers by the end of calendar year 2005; and to increase average revenue per user ("ARPU") to GBP400 by the same date.

Commenting on this achievement, BskyB Chief Executive Tony Ball said: "When we set the seven million target over three years ago it was way ahead of market expectations. Reaching the milestone three months early is a fantastic achievement for the company and I congratulate the excellent team that has made it possible.

"With more than half of UK households yet to make the switch to digital, I am highly confident that Sky will achieve its next target of eight million subscribers by the end of 2005, and generate significant long term growth thereafter."

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