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NanoMarkets Releases New White Paper on the Nanotechnology Industry
NanoMarkets, LC, a leading nanotechnology market research and analysis firm based here, today announced the release of the second in its series of white papers that examines business and market trends for the emerging nanotech space. Titled "Can Nano Create New Markets?" This paper discusses issues and obstacles facing the nanotech industry with respect to commercialization, technology evolution and business creation. According to NanoMarkets' new white paper, the time has arrived for nanotech entrepreneurs, marketers and business types to take over from the scientists and drive the nano industry forward towards greater commercial application and less "cool science." Nano is not creating the new markets it was supposed to and could very well become the victim of hype-and-deflate media and financial cycles. NanoMarkets notes a new skepticism in the way the popular and financial media are now covering nanotechnology due to frustration with the disconnect that exists between promises and current reality. NanoMarkets' new white paper suggests that the way forward will be for nano-businesses to avoid becoming too myopic with strategies that focus solely on creating building blocks or bringing incremental improvements to existing products. Incrementalism can generate revenues in the short-term, but misses the revolutionary long-term potential that nanotechnology promises. A focus on building blocks will ultimately lead businesses into a commoditized environment where only a few mass producers can survive. The paper goes on to suggest that the way forward is to build a product that can be sold today, but with a clear product development path to the future, and it cites several firms that are already taking this approach. According to the paper, today too many people in the industry are failing to recognize that the new nano market will not be created simply through developing enabling technologies or issuing press releases but instead through applying innovative and entrepreneurial thinking to new technologies. Community Email This Article Comment On This Article Related Links NanoMarkets SpaceDaily Search SpaceDaily Subscribe To SpaceDaily Express Nano Technology News From SpaceMart.com Computer Chip Architecture, Technology and Manufacture
Water, Water Everywhere Nano
New York (UPI) Mar 18, 2005One of the single biggest applications of nanotechnology could be solving the global shortage of pure water, experts told UPI's Nano World. |
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