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Lenovo pitching PCs to wider French market

by Staff Writers
Paris (AFP) Jan 8, 2008
Chinese computer maker Lenovo said Tuesday it will launch the sale in France of a range of products aimed at individuals as part of its global strategy of expanding its market appeal.

Lenovo, which in 2005 acquired the personal computer business of IBM, plans to raise its share of the worldwide consumer market, after having made inroads in that sector in China and India.

Its "Idea" range of portable and desktop personal computers will be on sale by the middle of this month at four major retail chains, said Lenovo France chairman Jean-Michel Donner.

The company, which is focusing on "medium- to high-end range models with innovative designs ... aims to launch all these products across Europe in 2008," Donner said.

He said it was important for Lenovo to have a presence in the mass consumer market, which industry figures show accounts for 40 percent of the global computer market.

Lenovo currently rivals Acer of Taiwan for third place in the world rankings, behind Hewlett-Packard and Dell of the United States.

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Panasonic to launch YouTube televisions
Tokyo (AFP) Jan 8, 2008
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