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KVH Offers New Pricing For TracVision Mobile Satellite Antenna

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Middletown RI (SPX) Jul 07, 2004
KVH Industries, Inc., the pioneer of live satellite TV programming in passenger vehicles, expanded its lead in the automotive satellite TV market today when it announced that it had reduced the suggested retail price for its award-winning TracVision A5 antenna to US$2,295, down from US$3,495. "This price reduction is the latest in a series of initiatives designed to boost consumer awareness of the TracVision A5 and bring live DIRECTV programming to vehicles across the country," explained Martin Kits van Heyningen, KVH's president and chief executive officer.

"We have also launched a national advertising campaign, announced a new agreement with DIRECTV to promote satellite TV in passenger vehicles, and extended TracVision A5 sales into the conversion vehicle market through such leading retailers as Regency Conversions."

"We are extremely excited by the prospects for these initiatives, which will enable us to aggressively position the TracVision A5 for acceptance within a much broader potential market and work with our dealers and DIRECTV to strengthen sales of the TracVision A5."

Available at retailers nationwide, the ultra low-profile TracVision A5 satellite TV antenna uses KVH's hybrid phased-array antenna technology (patents pending) and is designed specifically for use in passenger vehicles.

It is the only low-profile, in-motion satellite TV system for automobiles that is currently available to consumers in the United States. The TracVision A5 was recently named a Design and Engineering Honoree by the Consumer Electronics Association during the 2004 International Consumer Electronics Show.

In addition, it was a finalist in Product Design and Development Magazine's 2003 Engineering Awards.

"The new, lower price of the TracVision A5 reflects our extremely successful efforts over the last six months to reduce the manufacturing costs of the TracVision A5 as well as implement a number of enhancements to the product that increase both its performance and overall quality," continued Mr. Kits van Heyningen.

"Not only are we the only company to offer access to live DIRECTV programming in cars, but we are now doing so with a second-generation TracVision A5 system that is easier to build, provides even better satellite tracking and reception on the road, and costs less for our customers."

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