The innovative, 420 metre building features 80 pre-fabricated apartments that spin a full 360 degrees, at voice command, around a central column by means of 79 power-generating wind turbines located between each floor.

"This building will have endless different shapes," Fisher told reporters.

As each floor rotates independently from the other, the Dynamic Tower will constantly change its profile, in a new architectural concept that is taking root around the world.

The Mirax group plans to build a similar, 70-story skyscraper in Moscow. "We look forward to build a third one in New York and maybe in other cities," said Fisher.

"These buildings will open our vision all around, to a new life," he added.

The apartments, ranging from 124 to 1,200 square metres, will take between one and three hours to make a complete rotation, and at $US30,000 ($A31,400) per square metres, will cost from $US3.7 million to $US36 million ($A3.8 million to $A37.6 million).

Fisher said the pre-fabricated components made in a plant in Altamura, southern Italy, will allow the skyscraper to go up in record time - one floor per week instead of the usual one-per-six-weeks for similar high rises - and slash building costs by 10 per cent.

He said the skyscraper, which will be completely energy self sufficient and will cost an estimated $US700 million ($A732.9 million) to build, should be up and running in Dubai in 2010.

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