"The market for geo-location and social networking services on the mobile phone is primed for take-off," said Dan Harple, CEO of GyPSii. "What is vital to the success of these new services is to extend them to all mobile phones " not just a few high-end devices.

"By adding BlackBerry smartphone support, GyPSii is now in pole position to be the leading location application for mobile operators to offer subscribers, for them to access and enjoy across multiple handsets and operating systems " anytime, anywhere and on any device," continued Harple.

GyPSii uniquely incorporates a wide range of location-specific functions and services into a single easy-to-use interface that works on GPS and non-GPS-enabled devices alike. Consumers can access and use the latest location-enabled services and information, including local search, maps and friend-finding from their mobile phone " even if their device is not GPS-enabled.

This functionality will prove particularly useful to business users, as demand for location-aware services in professional communities continues to rise. Analyst house Informa recently predicted that more than 1.28 million people had registered themselves for mobile social networking services designed to meet their business needs by the end of 2007.

"There is definitely a growing segment of the mobile social networking community that is focused on the needs of business people on the move," said Christine Perey, mobile social networking analyst at PEREY Research & Consulting and author of Informa's "Mobile Social Networking: Communities and Content on the Move" market research report.

"Business users will increasingly require location-aware services that allow them to create networks of colleagues, clients, partners and meeting locations while on the move, and it is important that such services become accessible and supported on all professional devices. GyPSii's partnership with BlackBerry is further evidence of the industry's move to accommodate these mobile business communities."

GyPSii users can also access third party POI (Point-of-Interest) data, and create their own geo-specific POI content " including photos and video clips " for sharing with fellow GyPSii users. Subscribers can also access and use these same functions online on any Internet-enabled PC, via the GyPSii website.

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