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Garmin Navigation Offered In New Kenwood Models
Olathe KS (SPX) Mar 25, 2008 Garmin International has announced that it is the exclusive navigation supplier to Kenwood's new 2008 lineup of in-dash automotive electronics. "We have been very pleased with Kenwood's success in selling Garmin-equipped units since we started our partnership in 2006, and we're expecting even greater things in 2008," said Dan Bartel, Garmin's vice president of worldwide sales. "We have developed an integrated marketing strategy with Kenwood that will benefit dealers and consumers." Garmin and Kenwood will work together on print, radio, and online advertising, as well as a dedicated internet site and point of purchase materials to inform customers. The program will extend through 2008. "The alliance between Kenwood and Garmin is very unique to the consumer electronics industry," said Keith Lehman, senior vice president of Kenwood USA Corporation. "The combination of Kenwood's multimedia, in-car technologies and Garmin's GPS navigation technologies has produced a remarkable line of advanced products that appeal to even the most demanding customers. With our joint promotional activity already underway, we expect 2008 to be a very successful year." These new Kenwood multimedia units feature either built-in or optional navigation by Garmin, the worldwide leader in GPS with more than 31 million automotive and recreational devices delivered to date. The navigation component features pre-loaded maps of North America or Europe, along with six million points of interest with an easy-to-use touchscreen interface for hassle-free driving. The Garmin system uses internal flash memory for driving the navigation software engine so there's no need to swap navigation discs as with many competitive models. Other optional features available on these cutting-edge units include Satellite Radio, HD Radio, Bluetooth, high-speed iPod audio and video control, and more. Community Email This Article Comment On This Article Related Links Kenwood GPS Applications, Technology and Suppliers
World GPS Market Forecast To 2012
Dublin, Ireland (SPX) Mar 20, 2008Global Positioning System (GPS) is a revolutionary tool, which provides unequalled accuracy and flexibility of positioning for navigation, surveying and Geographic information system (GIS) data capture. Growing use in automotive and consumer applications is propelling the market for mobile location technologies. Although standalone products are quite popular, the most common applications are built around Portable Navigation Devices (PNDs), mobile phones, or car navigation systems. |
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