Since this year's Boston Marathon, My Athlete has been delivering the gpVector tracking platform to athletes participating in the major competitions of the summer season, such as the Ironman events in Lake Placid, NY, Louisville, KY and Madison, WI, culminating in the premiere event of the year, the Kona Ironman in Hawaii next month.

The schedule for the remainder of the year includes weekly events being held in various cities around the country.

The overwhelming response to the product and its ability to broadcast location aware signals to spectators viewing racers in real time on web-enabled mobile devices, such as laptop PCs, PDAs and cell phones, has led to an accelerated demand for the next generation 2 Way GPS technology.

GTX and My Athlete, having listened to the voice of the athlete, combined their resources to create a new MyAthlete device platform which provides dramatic improvements in ergonomics, water resistance, and power management, delivering a best in class next generation product for the competitive athletic marketplace.

Now sporting LED indicators denoting GPS connectivity status, power on/off and battery charge levels, as well as having molded housing gaskets which will ensure water tightness, the Hermes 1.5 unit will produce results equaled by no other real time GPS tracker in the industry.

"The credit for having reached this milestone goes to both the engineers at our Palo Alto R and D center and our partners at My Athlete," commented Patrick Bertagna, CEO and President of GTX Corp.

"Their ability to work so closely together has made this new product a reality. By presenting 2-Way GPS week in and week out at events and hearing the demands of the marketplace the My Athlete team has helped us to react in record time."

"The world-class triathletes and marathoners who have tested our platform in competition in the past year have given us tremendous insights as to how best to present this incredible technology to the marketplace, and this new product will give us the ability to address their demands," said John Brennan, the founder and President of My Athlete LLC.

The MyAthlete tracking device is worn on the racer's belt and transmits his or her location as gathered by the miniaturized GPS technology onboard via wireless carrier networks every minute they are on the course.

Once the location data is received by the GTX Corp location data servers and proprietary processing software, it is transformed into a breadcrumb trail that is displayed on the MyAthlete tracking web portal, also powered by GTX Corp, and using a Google Maps format. It can be viewed from any web browser running Internet Explorer, Safari, Mozilla Firefox on PCs, laptops or mobile devices such as the Apple iPhone.

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