The new Pizza Hut logo will be 30 feet tall and located on the fuselage of the 200 foot rocket, placed squarely in the view of the world's media cameras when the rocket is launched from Kazakhstan in mid-November. Five-hundred-million viewers around the globe are expected to tune in for the event.

"We wanted a mythic symbol to dramatize to the world that our 41-year-old Pizza Hut brand is revitalized and poised for tremendous growth in the new millennium," said Mike Rawlings, president and chief concept officer, Pizza Hut.

Pizza Hut will also hold the first pizza party in space when a Soyuz rocket makes a second voyage bringing one Astronaut and two Cosmonauts to live on the Service Module.

Food tastes differently in space so Pizza Hut will be working with a "space chef" to create a new space-age pizza. "Pizza is the most popular food on earth -- now Pizza Hut pizza will become the most popular food in space," said Rawlings. Over the past two and a half years, Pizza Hut has undergone a dramatic business transformation resulting in eight consecutive quarters of same-store sales growth.

"Pizza Hut's stars are aligned," said Rawlings. "We've transformed our business, introduced a new imaging campaign and will invest more than $500 million to contemporize and upgrade our company restaurants over the next five years to further enhance customer experience."

"The Pizza Hut initiative is a major a step toward commercializing space," said Rick Hie, U.S. Astronaut and key member of an industry team working with NASA to explore space commercialization.

"Congress has mandated that NASA work aggressively to support efforts to commercialize space and the International Space Station," added Hie.

In addition to placing the new logo on the rocket, Pizza Hut is developing an exciting space theme for its national reading incentive program called BOOK IT!, which was recently recognized by U.S. Secretary of Education Richard W. Riley for its tremendously valuable contribution to youth literacy over the past 15 years.

This special theme, Lift Off to Space, will be incorporated into the 2000-01 BOOK IT! materials to encourage interest in the International Space Station, space exploration and science through reading and other activities. These materials will be distributed to more than 800,000 classrooms across the U.S. reaching nearly 20 million elementary school youngsters.

"NASA is proud to support such a great education program like BOOK IT! because strong reading skills are essential to success in the 21st century," said Dr. Frank Owens, NASA�s Director of Education.

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Satellite Launch To Boost DTH In India
Calcutta, India (SPX) Dec 28, 2005
The successful launch Thursday of India's heaviest satellite from spaceport of Kourou in French Guyana may have boosted the country's space research efforts to yet another level, but it has also lifted the spirits of at least three Direct-To-Home televisions broadcasters, one of which has been waiting for years to launch its services in India.