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Echostar Dishes Up New Offering As Murdoch Looms Over US SatTV Industry


Englewood - Jan 12, 2004
EchoStar Communications has unveiled a promotional package designed to eliminate equipment costs and make it even easier for TV viewers to sign up with DISH Network's satellite service.

The new Digital Home Advantage plan, available Feb. 1 to new customers, will make the lowest-priced, all-digital package available with free equipment, free installation and free local channels where available for $29.99 per month, for up to two Tvs. That price on the America's Top 50 package represents a $5 savings off the most comparable previous plan.

Further underscoring the value to customers, DISH Network has changed the name of the AT 50 package to America's Top 60, reflecting the number of channels added to the package over the years. Likewise, America's Top 100 now becomes America's Top 120, while America's Top 150 becomes America's Top 180.

Under the new Digital Home Advantage plan, AT 120 customers will pay $39.99 per month and AT 180 customers will pay $49.99 per month, with the same terms of free equipment, free installation, free local channels, and no long-term commitment.

The Digital Home Advantage plan also accommodates customers who want satellite TV service in more than two rooms. For instance, an AT 60 customer can watch different, crystal clear satellite channels at the same time in up to four different rooms for as little as $34.99 a month.

Customers under the DHA plan can use the equipment as long as they have DISH Network service. They can cancel at any time without a penalty, as long as they return the equipment undamaged.

DHA is supported by DISH Network's most advanced satellite receiver offerings, including the DISH 111, DISH 311, and DISH Player-DVR 510 as well as the new family of dual-tuner receivers, the DISH 322 and DISH Player-DVR 522; and the DISH 811 high definition receiver.

The DVR 522 is a two-TV output satellite receiver and integrated digital video recorder (DVR), providing the unique ability to record two shows simultaneously in two rooms.

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