To mark its launch, ESA Earth Observation Director Jose Achache explains the thinking the new Portal has been designed around, and shares his views on the past, present and future of Earth Observation.

How has the concept of Earth Observation developed over the years?
"Probably one of the most significant achievements of the space age has been the re-evaluation of planet Earth. When the exploration of space started in the 1960s, space was regarded solely as the means of leaving the Earth to investigate the ends of the universe.

"Since then, a remarkable change in perspective has taken place. The process of space exploration served to underline the unique value and fragility of the Earth environment. And today, space has come back to Earth in a very practical way: the data returned from satellites turns out to have qualities that classical ground-based observation techniques simply cannot match.

"Measurements from space are global, continuous, objective and precise. This rich source of information gives us the ability to perceive our planet in many new and varied ways, and this is an ability that can be put to a wide variety of potential uses.

"Maximising its take-up has been a priority of the Earth Observation Directorate in recent years, with a strategy of fostering the development of new applications and services based on user needs."

Does this strategy involve reaching out beyond purely scientific users?
"Very much so, and the new Earth Observation Portal is an important part of this. The biggest single block to the wider take-up of satellite data is lack of familiarity with it.

"The Portal has been designed to inform people in a clear way not just about individual missions but about Earth Observation as a whole: how it is a tool to improve scientific understanding of our planet, but at the same time helping to secure our environment, and also increasingly enabling value-added services to benefit our economy.

"In fact, the Portal is directly based around this set of themes: space to understand, to secure and to benefit.

Each of these themes features within them a number of introductory background articles and highlighted examples, as well as links to related ESA resources."

How does Earth Observation help to better understand our planet?
"Satellites can monitor the state of our world in all sorts of exact ways. They can map land cover and biomass health, identify millimetre-scale buckling in the Earth's crust, measure sea surface temperature to a few tenths of a degree, plot any increases in average sea level or decreases in ice sheet thickness, chart the chemical composition of the atmosphere down to a few molecules per million, and identify microscopic aerosols drifting in the air."

"Accurately characterising these various interrelated components of the Earth system improves our knowledge of its current state, but also our potential to predict its future evolution."

"There was a time when the Earth sciences were concentrated on the past, modelling how various geomorphic phenomena gave rise to the world, its landscapes and climate. Now the field is coming to be attached to the future tense, as it responds to new needs concerning the forecasting of climate change, the evolution of the global environment and the incidence of natural disasters.

"Nowadays the knowledge of the laws of physics enables increasingly sophisticated numerical models of the Earth system that allow scientists to extrapolate its future state. The more closely these models match observed reality the more confident we can be in their predictions. By assimilating data from satellites these models are being established as reliable forecasting tools."

What role can satellites play in securing our environment?
"This same detailed wide-area perspective that aids science is a tool for more effective stewardship of our environment and better protection of our citizens from natural hazards. Effective governmental decision-making requires the acquisition of accurate up-to-date information, and Earth Observation makes possible the gathering of high-quality intelligence on a global scale."

"The most high-profile example is ESA's joint endeavour with the European Union called Global Monitoring for Environment and Security (GMES). The aim of GMES is to set up information-gathering infrastructures and services for governments, administrations and municipal authorities."

"Its remit includes the forecasting and managements of natural risks, management of resources, monitoring and implementing major international environmental agreements, the management of wetlands and rural areas, and the conservation of biodiversity and national heritage."

"ESA has commenced with the five-year GMES Services Element (GSE) comprising operational services integrating space and ground-based observations. Many of these services have evolved from existing pilot projects � also detailed in the new Portal - dealing with activities such as international treaty implementation and supporting civil protection agencies."

"To give one current example of how Earth Observation is helping to secure people and the environment, ESA has been a founding member of the international Charter on Space and Major Disasters, committing world space agencies to supply satellite data to civil protection groups responding to natural or man-made disasters. In less than four years the Charter has been activated more than 50 times."

And how does Earth Observation benefit our economy?
"The single clearest practical benefit from Earth Observation is the improved accuracy of weather forecasting made possible by meteorological satellites like ESA's Meteosat series � in this instance every single citizen is a daily consumer of satellite data, and it has brought huge benefits to agriculture and industry."

"Beyond this now self-sustaining aspect of Earth Observation, we have been working hard to develop other applications for commercial activities. There has been a long history of attempting to commercialise Earth Observation during the last 20 years, but with an early emphasis on direct selling of satellite imagery rather than value-adding services."

"The example of weather forecasting shows how this initial strategy was flawed � the ordinary person watching the weather on television is not interested in the satellite image alone but the analysis and forecast derived from that image."

"Our emphasis now is on tailoring Earth Observation-based information products and services for specialised market segments, and doing this by fostering links between the Earth Observation industry and new user groups."

"The result has been the start of specific services serving such activities as oil and gas exploration, forest management, agricultural � most notably rice - forecasting, and ship navigation through sea ice and bad weather."

"More broadly, Earth Observation can also underpin our future economic development by ensuring it occurs in a sustainable way, with natural resources being exploited at a replaceable rate."

"The 2002 World Summit on Sustainable Development in Johannesburg made clear the role space-based systems could play in helping to manage growth so that finite resources such as agricultural land and clean water are not diminished."

"Detailed information on all this work is available at the new Earth Observation Portal. I hope people will visit it so they can judge the importance of these activities for themselves."

Director Achache, thank you very much.
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