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DirecTV And Alterna'TV Announce Debut Of Ecuavisa Internacional


El Segundo CA (SPX) Oct 05, 2004
Continuing to expand the diversity of its Spanish-language programming lineup, DirecTV and Alterna'TV, an integral part of SATMEX, Monday announced that Ecuavisa Internacional, the number one television station in Ecuador, is now being broadcast in the United States on the DirecTV Para Todos programming platform.

Designed to meet the programming needs of Ecuadorians living in the United States, Ecuavisa will offer a variety of programming including comedies, debates, sports, news and crime series.

DirecTV will be the exclusive satellite TV provider of the new network for 3 years and it will be available to all DirecTV Para Todos customers at no additional cost.

"The carriage of Ecuavisa on the DirecTV Para Todos service underscores our intention to provide programming to the many underserved segments of the Hispanic community in the United States," said Stephanie Campbell, executive vice president, Programming, DirecTV.

"Through programming that is transmitted Directly from Ecuador, DirecTV and Ecuavisa are building an intercontinental bridge capable of connecting, in real time, every Ecuadorian in the United States to the events and cultural life of their home country."

"We are very pleased to launch an additional Alterna'TV channel with DirecTV. We are convinced Ecuavisa Internacional will be a big success within the Ecuadorian community In the United States because we know that one of the their most important needs is to be in touch with their country of origin and because Ecuavisa Internacional will provide Ecuadorian programming at its best," commented Juan Manuel Pinedo, executive vice president, SATMEX.

"With the launch of our international signal, Ecuavisa consolidates its position as the leading Ecuadorian network", said Xavier Alvarado, General Manager, Ecuavisa.

"We are very excited that our fellow Ecuadorians living in the United States will have a chance to experience, through a modern and challenging channel, what is now happening in Ecuador by offering an insight into our news, politics, entertainment, cooking and sports. We are proud to serve as a liaison for Ecuadorians outside their country."

Launched in October 1999, the DirecTV Para Todos service offers the most comprehensive Spanish and English language programming available at an affordable price.

The service provides access to more than 50 Spanish- language channels including sports, movies, music, news and educational networks and 215 English-language channels of DirecTV(R) programming, featuring the largest selection of pay per view choices and sports programming available.

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