The satellite, built by Hughes Space and Communications International., Inc. for Telenor, will enhance television services in the Nordic countries and other parts of Europe. The estimated life span for Thor III is 11.5 years.

Hughes contracted with Boeing last year for today's launch. Thor III joins Thor I and Thor II both successfully launched into orbit by Boeing Delta II rockets.

"We're three for three," said Jay Witzling, Boeing vice president, Delta II and Titan programs. "A Hughes satellite on a Delta rocket is a winning combination," said Witzling, "with the biggest winner being Telenor and the people they serve."

"Today's launch represents another successful partnership with Hughes and Boeing," said Arve Johansen, managing director and CEO, Telenor International AS. "The addition of Thor III positions Telenor as a leading provider of direct-to-home television programming covering Scandinavia and central and eastern Europe."

Thor satellites I, II and III will add additional capacity for television, telephone and data information services to Telenor's international communication system.

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