The program is designed to offer franchisers or retail cooperatives the tools they need to facilitate broadband adoption and implementation by their affiliates. As large franchise and cooperative organizations become more and more dependant on enterprise automation and rapid response time for POS applications, broadband connectivity is becoming essential to the successful deployment of these new applications.

By bringing these affiliates online with Connexstar, franchise-based businesses can deploy new IT applications and infrastructures, simplify technology processes, providing value to franchisees and increasing their own revenue.

The Connexstar Franchise program, specially tailored to the unique needs of franchise and cooperative organizations, offers options for both generic broadband connectivity for Internet access, and total customized enterprise-wide broadband solutions.

The Franchise Co-Marketing Program also offers economic benefits through reduced pricing for franchisees and available direct incentives to the franchiser.

Besides favorable economics, the program provides a broad range of additional benefits to franchisers, including a dedicated Franchise Program Manager, optional custom-developed collateral and web/intranet content, support for direct mail campaigns to franchisees, press release and media support, content and support for educational "webinars," intra-company tradeshow support and online tools for sales order management.

Spacenet announced that its inaugural franchisee marketing program partner will be leading hardware retail cooperative Do it Best Corp. "We have been very pleased with our experience with Connexstar, and we are excited about the opportunity to accelerate our members' adoption of this technology," said Kay Williams, Do it Best Corp. vice president of Information Technology.

"When Do it Best Corp. members get online with Connexstar broadband service, it's a win-win situation for us, and we are looking forward to improving our information and resources for educating our members about the benefits that Connexstar can offer them."

Spacenet Vice President of Sales and Marketing David Shiff said, "Broadband connectivity is becoming a critical necessity for these types of businesses -- but because of their organizational structure, it is frequently impossible for the parent organizations to mandate adoption of a uniform connectivity platform across their affiliates.

"This program has been developed expressly to address that challenge and we believe the value it brings corporate management and the franchisee community will make it rewarding for all concerned."

Spacenet has already extended the Franchise Co-Marketing Program to a number of other leading national Franchise and Cooperative organizations who have contracted with Spacenet for Connexstar service, and has already made this program a key component of its overall solution for these types of organizations going forward.

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