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Columbus In Discussion With Mercedes

The Columbus Ranger off-road navigation system.
by Staff Writers
 Las Vegas NV (SPX) Aug 19, 2008
 Columbus Geographic Systems (GIS) has announced that it has completed a successful round of meetings with German auto manufacture Mercedes Benz, at Mercedes offices in Stuttgart Germany, in response to Mercedes Benz's interest in the Ranger, Columbus' off-road navigation system.

Negotiations between Columbus and Mercedes Benz will continue.

This announcement follows the company's announcement dated January 18, 2008 regarding interest expressed by the procurement department of Mercedes-Benz in Ranger as an advanced navigation solution for drivers operating in cross-country and off-road environments.

Mercedes-Benz is now moving forward to the next stage of more comprehensive testing by its Electronics Division.

"Our meeting with Mercedes executives was very positive," noted Columbus CEO Tsvika Freidman.

"Columbus and Mercedes discussed compatibility issues between Columbus' Ranger and Mercedes' vehicle computers. Mercedes executives received detailed specifications of the Ranger and examined a customized Ranger demo covering the Stuttgart region, prepared specifically for Mercedes. I am pleased to state that Mercedes was impressed with our product, and asked Columbus to address several additional issues to facilitate the integration of the Ranger in Mercedes vehicles. We agreed to meet again to promote this issue further."

"Leading auto manufactures such as Mercedes-Benz are looking for navigation solutions for the in-car PC system fitted in each new vehicle. Our product, Ranger, clearly meets this need for an off-road navigation solution, particularly for truck and 4x4 cross-country vehicle drivers," says Columbus CEO Tsvika Freidman.

"These contacts with Mercedes-Benz are a critical element of our strategy to establish Ranger as the leading off-road navigation solution integrated in new vehicles. We are optimistic following the initial trial results and look forward to working with Mercedes-Benz as well as other leading global auto manufacturers."

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