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CSI Wireless Establishes Supply Relationship With Dickey-John

a US taxpayer funded application enabler

Calgary AB (SPX) Jul 16, 2004
CSI Wireless, a designer and manufacturer of advanced wireless and GPS products used in almost 50 countries, Thursday announced it has established a supply and product- development relationship with Dickey-John Corporation, a leading manufacturer of electronic equipment for the agricultural and public works sectors, with customers on six continents.

Dickey-John, a well-recognized global technology leader in agriculture, public works and analytical instrumentation, develops and manufactures innovative electronic products used to control and monitor consistent and accurate seed and chemical application.

The Illinois-based company also manufactures analytical products and moisture sensors that are recognized as the national standards for use in grain elevator storage and transportation. Through its extensive distribution channels and European head offices in France, Dickey-John has global reach into all of its market segments.

CSI Wireless' relationship with Dickey-John involves two supply agreements, plus an agreement concerning joint product-development initiatives.

CSI Wireless has agreed to supply GPS technology for GPS Speed Sensor, an innovative new Dickey-John product that, by creating velocity pulses in relationship to a vehicle's speed, enables Dickey-John's products to monitor and control variable rate applications of seeds and chemicals.

GPS Speed Sensor complements Dickey-John's Dopplar Radar ground speed sensor line products.

CSI Wireless has also agreed to supply lightbar-based precision guidance systems that Dickey-John will market as "FieldGuide." The systems, featuring sub-metre accuracy, give farmers and their tractors straight-line and contour guidance, plus data logging.

FieldGuide, Dickey-John's first product entry in the rapidly growing agricultural precision guidance market, will be marketed through the company's large domestic and international distribution channels.

As part of their new strategic relationship, CSI Wireless and Dickey-John have also agreed to take advantage of their substantial, diverse and complementary core technologies by pursuing other joint product-development strategies and market opportunities.

"These supply and product-development agreements will help CSI Wireless' GPS sales maintain their current growth path," said Stephen Verhoeff, CSI's President and CEO.

"We welcome the opportunity to combine our companies' engineering skills, knowledge and innovation. Because Dickey-John has historically developed all its core technology in-house, CSI is excited to be developing products for Dickey-John. Together, we'll achieve maximum benefit for Dickey-John customers."

"CSI Wireless is a respected and prominent player in agricultural guidance, and was a very logical choice for us when we began looking for a long-term supplier and product-development partner," said Chris Tarpley, Dickey-John's Vice-President of Marketing and Sales.

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