Subscribe to our free daily newsletters
  Energy News  

Subscribe to our free daily newsletters

Greenpeace urges Facebook to 'like' green energy

by Staff Writers
San Francisco (AFP) April 13, 2011
A handful of Greenpeace activists was outside Facebook headquarters on Wednesday, calling on the social network to "unfriend" coal energy for powering data centers and other operations.

Members of the international environmental group set up a large computer screen to display comments streaming in from around the world in response to a Facebook post urging the firm to join an energy revolution.

"We want them to 'unfriend' coal and 'Like' green energy," said Greenpeace spokesman Daniel Kessler, who estimated that a dozen volunteers greeted Facebook employees as they arrived the startup's campus in the Silicon Valley city of Palo Alto.

"We think a lot of Facebook employees will be on our side, so we are trying to recruit them."

Facebook last week unveiled greener, cheaper data centers to more efficiently power online services.

The social networking star custom-designed the hardware, power supply, and architecture of a new US data center that is 38 percent more power efficient and costs 24 percent less than the industry average.

Schematics and designs for Facebook's revolutionary data center in the Oregon city of Prineville were made available to the world as part of an Open Compute Project announced by founder Mark Zuckerberg.

Facebook has been in ongoing talks with Greenpeace, meeting with the environmental group as recently as Tuesday in San Francisco, and asked it last week to help promote the Open Compute Project.

"We continue to find this kind of engagement valuable and look forward (to) working with Greenpeace and others to address key environmental issues, including energy efficiency and renewable energy," Facebook said.

Facebook has made a practice of factoring environmental impact into decisions and designs, including its coming move to a former Sun Microsystems campus in the Northern California city of Menlo Park.

"Their efficiency is fantastic," Kessler said. "But it simply isn't enough."

"They should be concerned about coal," he continued. "If we don't stop burning coal, we are not going to stop climate change."

The trend toward music, video, email, social networking and more being offered as services hosted in the Internet "cloud" has Facebook, Apple, Google, Amazon and other technology firms investing in massive data centers.

"What we are seeing is cloud computing, and that takes a lot of power," Kessler said.

A Greenpeace zeppelin towing a banner reading "Facebook: Join the Energy Revolution" was to take to the sky above the company's headquarters on Thursday, weather permitting.

Greenpeace claimed that its Facebook rally post set a Guinness World Record for the number of comments on a post in 24 hours, with 70,000 responses logged by mid-day and more expected by the deadline.

Share This Article With Planet Earth DiggDigg RedditReddit
YahooMyWebYahooMyWeb GoogleGoogle FacebookFacebook

Related Links

Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News

ABB wins contract for Chinese electricity project
Zurich (AFP) April 13, 2011
Swiss-Swedish engineering group ABB announced Wednesday it had won a $120 million order in China to develop and supply equipment for an ultra high voltage electricity line. The contract, with China's State Grid Corporation (SGCC), is part of plans for a 2,090 kilometre (1,300 mile) power link to transport clean hydropower from Sichuan province in central-western China to the highly industria ... read more

Greenpeace urges Facebook to 'like' green energy

ABB wins contract for Chinese electricity project

Japan's post-disaster economy faces electric shock

Japan sets power-saving targets

713 Mexico oil workers evacuate collapsing platform

Toward A Green Grid For Delivering Solar And Wind-Based Electricity

Sudan arms buildup heightens oil war fears

Public slows Exxon's German shale gas bid

Manitoba wind farm comes online

Alstom Announces Commercial Operation Of First North American Wind Farms

Vestas unveils new offshore turbine

US hopes to resolve China wind turbine rift

Australia plans massive coal-solar combo

IKEA Powers up Solar In California

Anne Arundel Community College Installs Large Solar Carport System

Tioga Unveils Largest Solar Canopy In Hawaii

Taiwan to upgrade nuclear plants after Japan quake

TEPCO shares surge on compensation share report

HSBC to advise Bulgaria on Belene nuclear plant

OSCE urges members to carry out nuclear stress tests

Current Biofuels Policies Are Unethical

Algae Could Replace 17 Percent Of U.S. Oil Imports

Nanoparticles Increase Biofuel

Economics, Physics Are Roadblocks For Mass-Scale Algae Biodiesel Production

Asia's star ever brighter in space

What Future for Chang'e-2

China setting up new rocket production base

China's Tiangong-1 To Be Launched By Modified Long March II-F Rocket

Europe faces drought and flood burden: climate scientist

Climate Change Poses Major Risks For Unprepared Cities

Rich, poor nations feud at UN climate talks

Number Of Days Of Rain In Iberian Peninsula Has Increased Since 1903

The content herein, unless otherwise known to be public domain, are Copyright 1995-2010 - SpaceDaily. AFP and UPI Wire Stories are copyright Agence France-Presse and United Press International. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by SpaceDaily on any Web page published or hosted by SpaceDaily. Privacy Statement