Free Newsletters - Space - Defense - Environment - Energy - Solar - Nuclear
..
. Energy News .




TRADE WARS
Asia A-listers take their seat on fashion front row
by Staff Writers
Paris, France (AFP) July 28, 2013


Arriving at a Christian Dior fashion show in Paris surrounded by a gaggle of photographers and minders, Korean star Gianna Jun quickly eclipsed the already seated Oscar winner Jennifer Lawrence.

One of the best known faces in Asia following a string of box office smashes, the actress is one of an elite group of bankable names attracting the attention of the fashion world.

Designers have long looked to Hollywood stars to help sell their collections -- but as the spending power of consumers in countries such as China and South Korea grows, it's now the turn of Asia's A-listers.

Taiwanese model and actress Lin Chi-ling was also in Paris for the couture shows where she was given the red carpet treatment at Karl Lagerfeld's Chanel show.

At a time when couture houses are increasingly winning new customers in countries from China to Singapore, Lagerfeld underscored the East's importance with a show contrasting the "crumbling" old world with a new world represented by a futuristic imaginary Asian city.

Raf Simons' multicultural show for Christian Dior, meanwhile, was also a clear pitch to customers in new markets.

The Belgian designer, who notably put models from all corners of the globe on the catwalk, said the collection showed Dior "not just being about Paris and France, but about the rest of the world" too.

Brian Buchwald, CEO of Bomoda, a website providing information for Chinese luxury goods consumers, said tapping into the wants and desires of Chinese shoppers was now the "overriding opportunity for western companies".

"The rising role of the Chinese consumer is driving their business," Buchwald told AFP from New York, adding that last year they were "responsible for 60 percent of all luxury goods purchases in Europe".

Such stark economic realities are the reason Paris fashion can expect to see many more Asian celebrities on its front rows in coming years.

One of the highest profile Asian stars is Chinese actress Fan Bingbing, who has attended Paris fashion shows as well as the Cannes film festival where she was photographed wearing Valentino, Elie Saab and Laurence Xu.

Known in the marketing world as a KOL (Key Opinion Leader), Buchwald says the star's appeal to designers and luxury goods companies comes from "her beauty, her sense of fashion and her ability to reach and move the Chinese consumer".

"She is a risk taker, she breaks the mould. She makes her own fashion choices and while many Chinese women may not be comfortable enough to wear what Fan Bingbing may wear, just the fact that she's out there making certain choices becomes very aspirational for them," he said.

According to Buchwald, the Chinese consumer is relatively new to the luxury market and as a consequence heavily influenced by celebrities.

"So if Fan Bingbing is a fashion icon in China, then Chinese women will buy what Fan Bingbing wears in a way that is much more qualitative than we see with western celebrities and western luxury consumers," he added.

And it's not just fashion and luxury goods using celebrities to harness Asian spending power.

In the world of film, the makers of "Iron Man 3" made sure their movie had maximum appeal to audiences in China by specially creating a role for Fan in the Chinese version.

"She wasn't necessarily essential to the film to the point where they could literally cut her out -- but they put her in to make the product more appealing to the Chinese consumer," Buchwald said.

"It was almost a naked drive for that Chinese consumer, basically saying 'we'll do what it takes'," he added.

.


Related Links
Global Trade News






Comment on this article via your Facebook, Yahoo, AOL, Hotmail login.

Share this article via these popular social media networks
del.icio.usdel.icio.us DiggDigg RedditReddit GoogleGoogle




Memory Foam Mattress Review
Newsletters :: SpaceDaily :: SpaceWar :: TerraDaily :: Energy Daily
XML Feeds :: Space News :: Earth News :: War News :: Solar Energy News





TRADE WARS
Myanmar revises controversial Chinese-backed mine deal
Naypyidaw, Myanmar (AFP) July 25, 2013
Myanmar has revised a controversial copper mine deal with a Chinese company, officials said Thursday, after a series of protests against the project that triggered a violent police crackdown. The new terms give the Myanmar government 51 percent of the revenue, Minister of Mines Myint Aung told parliament, in an apparent attempt to assuage public anger by giving the nation a share of the prof ... read more


TRADE WARS
Americans continue to use more renewable energy sources

Sweden's Vattenfall hit by $4.6-bn charge as energy demand plunges

Six Tech Advancements Changing the Fossil Fuels Game

Free market is best way to combat climate change

TRADE WARS
Myanmar-China gas pipeline starts flowing: company

Blast halts Iraq oil exports to Turkey

Oil spill reaches Thailand resort island

Saudi billionaire prince urges less reliance on oil

TRADE WARS
SOWITEC Mexico - strengthening its permitted project pipeline

Sky Harvest To Acquire Vertical Axis Wind Turbine Technology And Manufacturing Facilities

Wind Energy: Components Certification Helps Reduce Costs

Wind power does not strongly affect greater prairie chickens

TRADE WARS
Solar panel deal can help settle other China disputes: EU

Santerno Solar Inverters Deliver Proven Performance at Solar Systems' Mildura Solar Power Station in Australia

Dominion Acquires Three Solar Projects In Indiana

Viridian Energy Sets Out to Demonstrate the "Ripple Effect" in Indonesia

TRADE WARS
Nuke experts blast Fukushima operator over leaks

Westinghouse and Vitkovice Take First Concrete Steps Towards Building Czech AP1000 Reactors

Rejected environmental report could delay Turkey's first nuke plant

New nuclear fuel-rod cladding could lead to safer power plants

TRADE WARS
Microbial Who-Done-It For Biofuels

Microorganisms found in salt flats could offer new path to green hydrogen fuel

CSU researchers explore creating biofuels through photosynthesis

Drought response identified in potential biofuel plant

TRADE WARS
China launches three experimental satellites

Medical quarantine over for Shenzhou-10 astronauts

China's astronauts ready for longer missions

Chinese probe reaches record height in space travel

TRADE WARS
Tropical ecosystems regulate variations in Earth's carbon dioxide levels

Cost of Arctic methane release could be 'size of global economy'

Shifting patterns of temperature volatility in the climate system

Scientists discover new variability in iron supply to the oceans with climate implications




The content herein, unless otherwise known to be public domain, are Copyright 1995-2014 - Space Media Network. AFP, UPI and IANS news wire stories are copyright Agence France-Presse, United Press International and Indo-Asia News Service. ESA Portal Reports are copyright European Space Agency. All NASA sourced material is public domain. Additional copyrights may apply in whole or part to other bona fide parties. Advertising does not imply endorsement,agreement or approval of any opinions, statements or information provided by Space Media Network on any Web page published or hosted by Space Media Network. Privacy Statement