CYBER WARS
Air Force Launches Profile On Myspace

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by Staff Writers
 Randolph AFB (AFNS) Aug 22, 2006
 The Air Force is joining the Internet's largest social networking site and will enter the MySpace race when it launches its own user profile today. With close to 98 million registered users, MySpace.com is an ideal venue for the Air Force to connect with potential recruits and promote awareness for its up-and-coming documentary-style ad campaign "Do Something Amazing."

As the third most popular Web site, MySpace reaches 49 percent of all Internet users between the ages of 18 to 24. The site's users can chat with old friends, make new friends and post blogs, photos and videos to their profiles.

"In order to reach young men and women today, we need to be in tune and engaged in their circles," said Col. Brian Madtes, Air Force Recruiting Service's Strategic Communications director. "MySpace.com is a great way to get the word out to the public about the amazing things people are doing in the Air Force."

When viewing the Air Force profile, users can see a series of five rough-cut clips that will give them a behind-the-scenes look at the extraordinary things Airmen accomplish every day. They will also have the opportunity to vote on which commercial will kick off the "Do Something Amazing" advertising campaign. The one with the most votes will air Sept. 18 during the FOX network's TV show, "Prison Break."

In addition to the 30-second commercials, users will be able to view expanded videos of Airmen as they fly and fight, call in air strikes, navigate satellites and jump out of airplanes. The reality TV film clips include personal, unscripted interviews from Airmen in today's Air Force. MySpace users can also become "friends" of the Air Force, download wallpaper and post messages about what else they would like to see in the ad campaign.

Following the Sept. 18 commercial premiere, Internet users will be able to go to the DoSomethingAmazing.com Web site where they can view more than 100 videos of Airmen in action.

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