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Name of China's top TV station risks doubling as condom brand

by Staff Writers
Beijing, Aug 1, 2006
The name of China's state television company, China Central Television, or CCTV, may become a condom trademark if a local businessman has his way, official media said Tuesday.

Li Zhenyong, from Fujian province in southeast China, wants to register the trademark for a range of products including not just condoms but also cervical caps, the China Daily reported on its website.

Li's application is now being assessed at the trademark bureau of the State Administration for Industry and Commerce, but CCTV officials have already expressed "shock," the paper said.

A CCTV official, speaking on condition of anonymity, said he was aghast that the name of CCTV had been chosen as a condom trademark and that the station might take legal action to stop the registration.

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