Oorja's direct methanol fuel cells are novel in that they eliminate the barriers associated with hydrogen fuel cell adoption, namely the high price of compressed hydrogen gas, lack of hydrogen supply infrastructure, and hydrogen's inherent volatility as a fuel source. Methanol is a much better alternative to hydrogen fuel cells due to its low cost, ready availability, and greatly reduced volatility.

Oorja has been able to produce a reliable, affordable, and compact fuel cell that is ten to one hundred times more powerful than existing methanol fuel cells. Developed and designed as a self contained retrofit for material handling vehicles like pallet loaders, tuggers, and automated guided vehicles, Oorja's fuel cells serve as an on-board battery charger that continuously charges the batteries of these vehicles while they operate. Oorja is currently on its fifth generation of fuel cell technology and has been in development and in field evaluation since early 2005.

Founded by Sanjiv Malhotra, PhD, Oorja is poised to capture significant market share from the entrenched power technologies in the material handling industry, namely off-board battery charging with swapping and compressed gas. For more than ten years Dr. Malhotra has been at the forefront of commercial development of alternative power generation and storage technologies.

Early in his career as a researcher at Lawrence Berkeley National Laboratories in Berkeley California, he worked on pioneering developments with Zinc-Air batteries. In addition to his technical skills, he went on to take H-Power, a leading fuel cell company, public in August of 2000 and was also a senior executive at another prominent fuel cell company DCH Technologies.

Before founding Oorja he was a consultant with Kleiner Perkins Caufield and Byers where he assisted its venture partners with due diligence for energy related investment opportunities.

"Large distribution centers and manufacturing facilities can create substantial savings and improve productivity by using the OorjaPac" said Sanjiv Malhotra, CEO and founder of Oorja.

"The materials handling industry is an early adopter of technologies that later gain traction in mainstream consumer markets. For example, regenerative braking systems have been in use in the material handling industry for a number of years and have relatively recently begun finding their way into hybrid automobiles like the Toyota Prius. We are confident that Oorja's innovative on board charging technology represents a bold step forward and its adoption in the material handling industry is a key predictor of the role methanol fuel cell technology will play in other markets."

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